Reasons Why Bad Website Design Can Lead To Increase In Bounce Off Rates?

While designing a website, the web developer should be mindful of all the facts that would lead the webpage to prevail over all others that are available out there. Success in developing a webpage is not guaranteed even with all the efforts if you miss out on valuable elements and aspects. 

 This article will provide you an insight into why bad web design can result in an increase in bounce-off rates.

1) No Content Distinctiveness:

When visiting a webpage, readers usually fancy accuracy in detail and clarity of the text. A successful website always has individuality and precision and, a lack of these specific traits in content would escalate the visitor bounce-off rate.

2) Slow Site Speed:

Professional website design services fix their site speed to optimize for Google's ranking algorithm. A slow website fails to provide a user-friendly experience and, hence, Google goes without promoting or advertising it. Bad webpage composition would fail to provide site speed essential towards making users stay on the page and take further action.

3) Deceiving And Misleading Titles:

When it comes to titles, users usually get frustrated when they cannot find the content they came looking for and are tend to bounce off from your site. A misleading title is a failure in webpage composition that can potentially prove to be non-beneficial even when complemented by good content.

4) No Use Of CTA Text:

The prospect of having a successful website is reduced to half when there are no Call-To-Action texts used. CTAs are the main elements on any web page that allow the user to proceed further in the conversion funnel. If they are not present or not optimized, your user will leave without taking any action resulting in increased bounce off rates.

5) No User Guidance:

Often, users go confused when the webpage design does not contain navigation tools for them to look around different pages on your site. Optimized navigation includes the dropdown menus and internal links and is used to build successful designs.

6) Excessive Popups and Ads:

Visitors tend to get exasperated when a site shows excessive popups using aggressive language. They ultimately bounce-off since it decreases practicality. Limiting popups to a certain level can help to build a successful website.

7) Unavailability of Mobile-Friendly Website:

If your web plan is not mobile-friendly, chances are you will have an increased bounce off rate. A mobile-friendly website is an easy route to prevent bounce-off of visitors. If you haven’t yet made your website mobile-friendly, then it’s high time that you hire professional website design services to help you out in this regard and get started on making sure that no matter what device a user is accessing your the website from, he/she is guaranteed with stellar user experience.

In a Nut-Shell:

Bad Website Design includes all the factors which are not user friendly and annoy visitors so that they choose to leave the site. In present times, people look for feasibility and accessibility, and providing users with these factors can prove to be beneficial.